This week we feature the full interview Clara, Amanda and Doug had with List Perfectly’s first user, Theresa Cox, talking about how she got started with List Perfectly and how she helped List Perfectly grow to what it is today.
The Seller Community Podcast from List Perfectly is the ecommerce resource for the seller community across all platforms and a hub for information on growing your business. Find out more at thesellercommunitypodcast.com, leave a message or ask a question at anchor.fm/sellercommunitypodcast, or email us at podcast@listperfectly.com.
List Perfectly is the ecommerce resource for selling across multiple e-commerce platforms including eBay, Poshmark, Etsy, Mercari, Kidizen, Grailed, Depop, Tradesy, Facebook Marketplace, Instagram, and Shopify.
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Transcript
Doug:
Welcome to The Seller Community Podcast from List Perfectly. This is season two, episode 22. So this week we’re featuring the full interview Clara, Amanda and I did with Theresa Cox talking about basically her List Perfectly journey and how she contributed to the growth of List Perfectly and helped it go viral at eBay Open 2019. If you’ve been listening and I hope you have over the last few weeks, we’ve been focusing a little bit on List Perfectly entrepreneurship, the growth, how it all started, kind of the tech journey. And next week we’ll have the full interview with Patrick Allman, the List Perfectly Director of Innovations, and he will go deep into the tech behind List Perfectly. But for now, let’s listen in on Clara, Amanda, and myself interviewing Theresa Cox and learning about her List Perfectly journey.
Doug:
Theresa Cox has been selling on eBay for more than 20 years. She was also the first ever user of List Perfectly and an early champion of lists List Perfectly to the seller community. Welcome back, Theresa. And since you are also the numbers geek, I do believe you are technically now the most frequent guest on the show with I think six appearances. So congratulations.
Theresa:
When do I get my gold watch?
Doug:
Yeah. Think we’re gonna do velvet jackets
Theresa:
<Laugh> And FYI over 25 years.
Doug:
That’s right. That’s right. Well, welcome back to the show.
Clara:
Welcome Theresa.
Amanda:
Welcome.
Theresa:
Like this is like just, you know, sitting here chatting on a Thursday morning over coffee or something like that, this is my friends, my family. It’s like, “Hey, what’s happening? <Laugh> don’t forget to take the trash out.”
Clara:
For those that are not watching and just listening, I have to bring this up. I love that your microphone is red and the anti-pop okay is lined in red. Okay. So I just wanna give a visual for those of you. Clubred97 is Theresa’s store. <Laugh> eBay store, everywhere. <Laugh>
Theresa:
But I let everyone down because I didn’t wear a red shirt and they wore red shirts for me and I failed.
Clara:
Yes! How could I, how could I not, how could I, not Mandy? You didn’t wear a red…
Amanda:
I didn’t get the memo. <Laugh>
Theresa:
I didn’t get the memo either, Mandy, so…
Doug:
The slack.
Clara:
There is no memo required. This is the etiquette and the protocol required every time we interview from now on Theresa, everybody wears red. <Laugh>
Amanda:
Got it. <Laugh>
Theresa:
Let me update my rider.
Clara:
Well, we have to say, you know Theresa, you know, many things you’ve been so instrumental for Amanda and myself as person, Amanda and Clara, the resellers, but would you mind sharing with our audience please, how did you discover List Perfectly?
Theresa:
I didn’t discover List Perfectly. List Perfectly discovered me <laugh>. So I told the story before, but for those that don’t know I run an eBay sellers meetup group here in the Phoenix area called EVIES, because if everybody knows I’m all about the acronym. So it’s East Valley Innovative eBay Sellers. I’m guessing that Amanda and Clara found me on a meetup group or something like that, and came to my meetup in February, 2019 and listened to me talk about whatever I was talking about that night. And then afterwards they stayed and told me about this program that they had done. And it was at that time, I think it was more about listing faster and making listing faster. And we anyways, and so I was like, I was very intrigued, like tell me more. And you know, that just kind of, it just kind of took off from there.
Amanda:
Yeah. I have to say Theresa, meeting you at that event was really special. And I remember you had just gotten back from a trip that you’d taken to eBay. So you came back with all this eBay swag and we <laugh> and we talked about it, you know, I got, I even got an eBay shirt. I thought that was so cool how much you shared with the community about eBay. And I could tell right away just how, what an important person that you were in the community and how much you knew, how much your knowledge of, of selling in general was even, even beyond eBay. So, I mean, for me meeting you was just, I was honored. I should say that and, and then talking to you, I just wanna share with the audience, how warm and gracious and open you were, because a lot of times somebody…
Clara:
If you could see the face Theresa just made, OK. Audience. Okay. She’s here, Theresa is so funny. She just made a very funny face. Okay. <Laugh>
Theresa:
I will keep the interruptions minimal.
Amanda:
I think that was the warm and gracious part. No, really. I mean, you didn’t know me and, and you were very willing and open to talk to me. And I just, I wanna share that with the audience that that’s just who Theresa is.
Clara:
Yeah. And I wanna give the credit to Amanda. You know, Amanda was active, I was in severe pain. I was in excruciating pain. And one thing that I remember when I first met you through this, I said, you saw my pain and, and you saw that. It took me like literally, you know, maybe 10 minutes to get out of the car and, you know, and, and walk and go and, and, and sit down was like you know, it wasn’t an, even an option. I remember in the, I just wanna bring that up, you know, that you truly saw the team that we had, and you still believed in this, even though <laugh>, you know, Amanda was literally, it was just Amanda and myself, List Perfectly was Amanda and myself. That was it.
Theresa:
Yep. And that’s, I mean, that’s the fun part of it’s like, you know, for me, I love doing what I get to do with List Perfectly, and I’ve done it with other companies and I do it with eBay to some extent. It’s like, I love giving my feedback and giving my opinions and I tell people all the time I have opinions. And I will tell you that I like this better. And Amanda knows, I mean, I’ll say, okay, I know this is an unpopular opinion, but I don’t really like that change because of this <laugh> and Amanda will then say, well, you’re using it wrong. And I’m like, huh. And so she’ll set me straight. And then it’s like, okay, I get it now. But I, you know, so I really liked being able to help develop something that would help me.
Theresa:
And, you know, my way may not be the way of the majority of the community, but it is a way, and it’s not the only way. And so I just like having that input and, you know, when you guys are a company and you’re developing stuff, you’re very open to that. So for me, I was honored that I was lucky. I mean, I really feel like I won the jackpot. Like you came to my meetup and you talked to me and, and everything like that. And, you know, at the time we were traveling and I did, I did go to eBay headquarters I don’t know, two or three times a year on my dime. And you know, I think I went twice on eBay’s dime. But it was important to me because I worked with these teams and I wanted to give my feedback.
Theresa:
I wanted to know what was going on. And I wanted to know, I wanted to know the truth. There were all these myths and rumors out there about how the platform worked. And I got to actually sit down with the teams that were developing it. And then, you know, even now I got a message yesterday from somebody at eBay that says, Hey, we’re testing this out. Can we add it to your account so you can help us? Absolutely. I always say, yes, you want me to help you test something out? The answer is always going to be that. <Laugh> so you know, so at least it was definitely a two way street. You guys had a product that I immediately knew the community, I mean, and here’s the thing I, when I say immediately knew the community needed List Perfectly today did not look like the List Perfectly that I knew the community needed. And I tell Clara and Amanda, this all the time, like your vision was way bigger than my vision. And I, you know, I believed in you and I knew it was something, but you guys have taken it farther than I could have ever imagined. So <laugh>, and that’s all on you and your, you know, just your involvement with the community.
Clara:
Wow. If, what if I tell you that when we launched List Perfectly, I was horrified by our software compared to what Amanda built for me. Okay. And they say there is a saying, Theresa, that they say that if you’re not completely horrified about what you launched, okay, and even though it was amazing, List Perfectly was amazing. But compared to the version that I have, which is the problem nowadays with the, you know, with delisting, with marking solds, removing listings and, and everything else that Amanda built me at that time, did we have, we, did we launch with templates, Amanda? I don’t even think we had templates.
Amanda:
Yes, we did.
Clara:
Oh my God. It was such a basic List Perfectly. And, and that I have to give it to you in incredible feedback. You have given us in the community. Also, always not imposing your way, but also gathering information from the community. What do you want? And helping us discover what the community wants. Thank you for that.
Theresa:
Yeah. You know, for me, when I work with companies like that, I really like to see their response and, you know, nothing, nothing was a better, faster response than what you guys did last week, because I think it was a week ago, Friday, somebody on a call said, Hey, what if we could do this and, and add pictures directly to our listings? And it’s like, you guys took it on as a challenge. Like we could do that. The following Friday, you were demoing it <laugh>. And it was like, oh my gosh. And I believe that it was released today.
Amanda:
Well, yeah. And just to clarify, just to clarify, we only allowed pictures to be taken from the phone and uploaded into the listing. What we did was we sped up that process because it involved an extra click. Every time you needed to go to the next picture, it would exit you back out and then you’d have to click the plus and go back in. So what we did was we just added a little pop up and we cleared out a whole click, which when you’re listing that’s a lot, right?
Clara:
Yeah. So I imagine it would be, it would set you back one click per picture. So now it’s just next, next, it’s the next button when you’re taking pictures, natively with List Perfectly mobile. And I hope we have it ready for today, Theresa’s Listing 101.
Theresa:
So the point of that is that you guys heard the community and you guys responded to the community and you made it happen. And I guess in my mind, it’s like, okay, well, that’s gonna take some time, but it’s not this huge project. Let’s, let’s see, we can do this. You know, we’ve got steps 1, 2, 3, done, let’s build steps four through 10, and let’s see if we can get this out. And so I really appreciate that. Like, that was an instantaneous response. The problem that I’m guessing as a developer, that you don’t wanna do that too often, because then it becomes an expectation to the community. And like, why can’t we have this now? <Laugh> and so, and you know what? I’ll tell people. I have learned a lot. I mean, I always say in my next life, I’m gonna be a computer programmer because I know enough, probably just to be dangerous.
Theresa:
And by that, I mean, it’s like, if this is in a field and this is in a field, you should be able to gimme that data someplace else. Like that’s the way my brain works. But I have learned like, there’s like, there’s a lot of things that I know List Perfectly is working on, but like, they’ll tell me, you have to build the platform and then you have to build the first step and then you can build the second step. You can’t just start at the top of the stairs. And so that has been a real learning process for me. It’s like, we all wanna get to the top of the stairs, but you can’t just jump to the top of the stairs. You have to build the platform. And so I appreciate that. So every time we get something new, I’m thinking, okay, what’s this gonna lead to what’s this gonna lead to?
Theresa:
And so that’s, you know, it’s, it’s always, always getting better, always improving, never, ever a price change, which is huge. I love being able to say that to people <laugh> because List Perfectly today was not List Perfectly three years ago, with four platforms and templates. And yet you know, here we are, same price and everything. So you, I mean, that just tells me, you guys had the bigger vision. You guys knew what you needed to charge, and you were just gonna do that. Not having, okay. We added more features. So now we’re gonna increase the price by $3, whatever.
Clara:
So a reminder that thanks to the tests that we did with you, okay, extensively, that’s how we decided to remove, actually List Perfectly cheaper than when we started. Because back in the day, we charged you for saving listings in the catalog. And I remember charging you for that. And then <laugh> yeah. I still remember charging you for that. And then we were like, like Amanda was, did her magic and nope, unlimited, that’s it, go unleash it, you know, save your 10,000 listings in LP. You’ll pay the same as the one that pays, saves a hundred listings.
Theresa:
Yeah. And so, you know, that’s a good point because I said it, the price didn’t change. The price never increased, but it definitely has decreased and you’ve added more features and you’ve given us all unlimited catalog, which is huge for me. I have over 6,000 eBay listings, I have over 8,000 in my List Perfectly catalog. And so, yeah, that’s huge. My List Perfectly is going to be, I’ve gotta do one more inventory purge. And when I’m done with that List Perfectly will be 100% my inventory management tool. And, you know, with 6,000 listings, it took me some time to get off of eBay being that platform to List Perfectly. And, you know, I don’t work, it’s not like I’m sitting here doing this every day. It’s like, I’m doing it mostly on the weekends and whatever. So, but it is definitely, you know, all those issues that you have with losing drafts and losing pictures and all that sort of stuff. We don’t have that with List Perfectly. So I love it.
Doug:
<Laugh> so what was the initial spark between you and Clara and Amanda, and then what was the initial spark that drew you to start using List Perfectly? Cuz I’ve known you a while and I know that you don’t, I mean, you won’t endorse something that you don’t like or don’t use and you are very, we know you’re very direct and that’s good. <Laugh> what was it? Cause I was, I was kind of surprised too that you not that you endorsed it, but to see something that you were endorsing.
Theresa:
Well, it was just, you know, I saw the value in List Perfectly, you know? So, we were talking about it, creating listings and, and doing all this stuff. And, and I remember saying to Amanda, well, that’s great, but what about the 4,000 listings I already had listed on eBay? And so I don’t know what happened. I don’t know what changed with that, but it was like, this is great for all my new listings, but what about all the ones I already have? And 4,000 listings was, you know, overwhelming because they were just all on eBay. And so I did learn at a dinner with Clara and Amanda a while ago that Amanda tell the story about how you had seven different directions to go, cuz this is fascinating to me cuz I didn’t even think about this until you told me the story. And then by talking to me, you kind of figured out, do you know what I’m talking about Amanda?
Amanda:
Remind me again…
Theresa:
So you said that when you launched this, it’s like you, you didn’t, you had like seven different ways to, I’m making seven up. I don’t know seven different ways to go. And then by talking to me and asking me what I thought I needed, it helped you focus on what you were going to work on to develop to launch.
Amanda:
Oh, absolutely. Absolutely. You know, I think our initial first call after that meetup was, you know, something not quite related to the software <laugh> it was, you know, it was, it was something else. But in talking to you, I realized, no, I, I really let’s lead off with the main product that we’ve been working on rather than starting something completely different.
Clara:
Yeah. Yeah. She centered and helped us focus. Yes, absolutely. Oh my God.
Theresa:
Yeah. And I had no clue.
Clara:
Yeah. <Laugh> because when I worked on the start, you see where, when you’re setting the foundation, okay. Should we crank the simple plan, the business plan, the problem at that time, we didn’t even know what to call them, but I remember we understood your needs and, and we’re like, no, this is us. And, we found so many commonalities between you. Absolutely. And us, even though our inventory couldn’t be more different <laugh>
Theresa:
Yeah. Inventory is inventory. Doesn’t matter what it is. It has a number, it has a location and you know, we all sell it. You know, I was just telling you what I thought, what I needed. And I never even thought that. I mean, I knew you guys were taking notes or whatever, cuz you would ask me follow up questions, whatever. But I never thought that at that time I was helping make these decisions. And then one of the things too was like, you, you have to remember that this perfectly was just getting started. And so they, they had been, this is their baby. They’d been working on this for years. And so there were a lot of things that they kept very close to the chest because they didn’t know who I was. They didn’t know, you know anything about me. So it was, it was, you know, a little give and take in the beginning until we built up that trust and it was like, okay, I can trust them. They can trust me. I’m like, this is gonna be amazing. Let me spend more time. And that was the, that was the other thing that, that I do. And, and, and it always shocks me because, you know, when I started to meet up, when I started my first meet up in the Gilbert area, people were like, well, why are you doing this? What’s in it for you? And I was like, I don’t know. Because it’s fun. And I love doing like, why does everything have to have something in it for me? And then, you know, as I would be working on these calls or doing stuff or testing things like, well what’s in it for you. Like, I don’t know. It’s like, this is just, I’m just helping somebody out and this is gonna be amazing. And it’s fun and why not? Like I still am flabbergasted by the number of people that ask me, what’s in it for you.
Theresa:
And it’s like, you know what? You believe in a product you believe in the community, you see that it’s gonna help the community. So it wasn’t anything that was in it. For me, it was something that was gonna be, I knew it was gonna be a game changer for the community. And so was it worth the time and the effort to have those calls and to test things out. And let me just tell you in the beginning it was, it was hard. I didn’t know how to download an extension. <Laugh> like, what do you mean? There’s conflicts like, oh, I don’t wanna learn something new Amanda, fix it. <Laugh> And then, you know, I mean, Amanda was just so patient with zoom calls before zoom was a thing I’m like, ooh, these guys are techy. We’re doing a zoom call. And so which cracks me up because you know, like we do zoom all the time, like, oh, let’s do a zoom link. Yeah. So, you know, it, it was, it was just that whole thing of developing that trust. And I think that the more I offered to help and the more I offered to do and, you know, I guess I’m guessing that I delivered because you kept asking you to help. And so then that trust was formed. Yeah.
Amanda:
I’m so sorry, because I just thought about when we were first talking. Right. And back in the day, I don’t know if you remember Clara and I had been using List Perfectly for years. Right. So we kind of forgot about the pain point of cross listing. And you know, when, when I…
Clara:
What problem I’m like, yeah. Like everybody’s not making half a million dollars just, you know, inventory?
Amanda:
I remember watching these YouTube videos of people and showing their method of cross listing and it occurred to me. I was like, oh my God, that’s horrible. That’s so painful. So I remember when we first spoke it, it didn’t even occur to me to bring up the crossposting part because Clara and I had been doing it for so many years without, without any effort that, you know, then I think that’s when your light bulb went off. And I remember those zoom calls since then when, when Theresa was all on board. Oh my God. Yes. This is a great idea. We had to then get on zoom calls with the community, with people that you knew and share this. And it was, it was interesting because back then it was either, it was two reactions. Wow. I think I really need this or no, I’m fine doing it manually. And, and it really, it was like a slow start. If you think about it, like people really needed to understand the time that they would save by using a software to do it instead of manual.
Theresa:
Yeah. And I won’t tell you, I mean, I, I talk about this all the time that before List Perfectly I sold on eBay and I sold on Amazon, two completely different businesses. And so, and I was like, people were like, well, I’m gonna crosspost and copy and paste everything. I’m like, I did not have time for that. I had so much inventory to list that I didn’t care. And to me, eBay was the biggest platform, the best platform. So I was putting my eggs in, on eBay and trying to just churn through my death pile. And I didn’t have time to do all that manual labor stuff, but with List Perfectly and you know, I say this all the time, I started a list post posting the Poshmark. And I think I deleted my Poshmark closet twice. <Laugh> because then this is, I just said this because I’m, I was updating something in my List Perfectly catalog. This is the pain point of being an early adopter, because some of my listings that are on Poshmark didn’t have the full title. And I didn’t take the time to edit everything out. Cuz when you’re, crossposting 150 items at a time, I just didn’t care. It was just all about getting this stuff up on Poshmark or whatever. And so now I am fixing those because List Perfectly now has a thing that makes it easy for me to fix it. And so I am going through my older listings and just crossposting that over, which then makes it so that it’s a newer listing or it has some activity. I’m not really sure how the Poshmark algorithm works, but it creates the title that works and has now 80 characters. And it boosts that listing on Poshmark and, and gives me some activity or whatever Poshmark needs.
Theresa:
I mean, I tried all the platforms. Kidizen is just one that I just don’t do because I don’t have enough kid stuff and, and mom stuff and it’s it’s, I don’t understand the platform. And I say this all the time, I’ve changed in, when I sourcing for Amazon, if I would see something that, you know, was $40 and it was retail value of $350, I would wanna buy it for Amazon, but I was gated well now I buy those items and I sell ’em on Tradesy and I do that because it’s so easy, I’ll list it on eBay. I’ll list it on Tradesy and so even my sourcing has changed. But yeah, before List Perfectly, I wasn’t crossposting and I’ve tried ’em all and you know, some of my favorites, I do Facebook marketplace, I do Mercari for seasonal stuff and you know, but like the rest of the world, I, I mean, I’m crossposting to Etsy, Poshmark, eBay. Those are my three regulars. I’ll add Mercari in more regularly, but yeah, yeah. Before List Perfectly two and now I do ’em all in some form or fashion.
Clara:
Okay. Can I remind you of something? My favorite story of yours? I can remember the inflatable pools you had. On eBay. That literally there were, I think they became vintage. Okay. Being listed on eBay. Okay. And then please, would you mind sharing that? I love that story. And what happened with Mercari?
Theresa:
Yeah. So I was selling the Intel inflatable pools. I don’t know, four or five years ago, whatever, you know, and I was, I had my brother driving all over the country and he was buying them and he was shipping ’em for me and everything. And then, I was selling a ton of ’em on eBay. You buy ’em for 40 bucks and you sell ’em for a hundred, $150, whatever, because it was the supply and demand thing. Amazon gated the listing. And so you had to be Intel to sell it. So I’m okay. What do I do with all these pools? My, so then I was like selling ’em on eBay, reduce the price, reduce the price, but shipping was killing me. And so Mercari at the time had a flat rate of something like $17 for up to 20 pounds or maybe it was $11 for up to 20 pounds. I don’t remember, but Mercari would turn out to be the place to sell them. And so I marked ’em all down to $99.99 with the, you know, whatever $17 or $11 shipping. And I blew, I got ’em all outta my garage and I was never so happy <laugh> because, and so, you know, so this is, this was an eye opener. These were selling very, very, very well on Amazon for two years. Amazon comes in, you know, they do it Friday night at a 10 o’clock shut the listing down for all third party listers. And then you’re stuck with, I think I had 28 pools in my garage. And so it was like, okay, how do I get rid of these? So, you know, and yeah. And Mercari turned out to be, and I hadn’t sold on Mercari much before then. So yeah. So, you know, and this is just knowing the marketplace, knowing what you have, knowing that the shipping was the, what was killing me on those poles. They were heavy. Yeah. And seeing the opportunity and it took me that long <laugh> to put those listings up on Mercari. So yeah. So that was a fun summer, cuz that was fun. That was probably in the summer of 2019. Maybe it was 2020. It was the summer of 2019.
Amanda:
Yep. It was.
Theresa:
Yep.
Clara:
Summer of 2019.
Amanda:
After we came back from eBay Open. Yep.
Theresa:
<Laugh> and I got them all pushed out before fall, which was exactly what I needed. I needed that room in my garage. So <laugh> but that was, that was, that was a real fun thing that I would never do, they would probably still be in my garage because I would not be manually copying and listening to Mercari.
Doug:
Well, I love that List Perfectly got you to expand beyond eBay cuz we all know you as eBay girl. But what I love too is you admit that you are still, you know, first user, but you admit that you’re still updating listings. You’re still updating your catalog. It’s an ever evolving thing, but let’s get to the, it just came up, the summer of 2019. So eBay Open 2019. So you’d met Amanda and Clara and you’d been working with them on this product. And then suddenly you said, you guys gotta go to this, so let’s start that story.
Theresa:
Yeah. So I was like, oh my gosh, eBay Open. It’s amazing. If you’re a seller, you need to go and it’s in Vegas and you know, I didn’t really know what they, what their plans were at the time for the marketing. I know we had, we, I know that List Perfectly had a bunch of, I don’t know a handful of users at this time because I remember, and we, can we talk about it now about, oh my gosh, how broke you guys were? This was a marketing genius thing in my mind because I mean, I didn’t know it then, but I know it now that we talked about going to eBay Open and you only bought one ticket and I know now it’s because that’s all you guys could afford. <Laugh> because of Clara’s bad back, they were gonna fly. And I was like, I’ll take whatever you need, I’m driving. Let’s meet up. Because for those of you, you guys don’t know Phoenix is the fifth largest city in the country and Clara and Amanda live on one Northern end. And I live on the Southern end of town, like literally an hour and 10 minutes with no traffic for me to get from my house to their house. So we met up somewhere and I said, I’ll see whatever you guys need. Like, you don’t need to put it on the plane, whatever. And I put it, met him up someplace and put it in the car. I think it was later. But you guys had run some kind of a special, like you get a, you pay for three, you can get three months for this price, but you have to pay for it now. And I learned, well, this was for the existing users. I learned that that was the, the money that you guys needed to pay for (eBay Open tickets). We’ll give you this great discount for three months, but you gotta pay before we go to eBay Open.
Amanda:
Yep, pay up front!
Clara:
Money was tight.
Theresa:
I know. And you guys, it’s, it’s so crazy because you guys are, you know, so successful now, but this, these are the stories. And I wrote something on my Facebook page because I wanted to memorialize my memory of it because these are the stories that, you know, you laugh at and you go, yeah, I was nervous about this charge and I was nervous about that charge and you know, it’s funny because they only bought one ticket. And so Clara tells the story about how she was standing outside the doors of eBay, handing out these cards and telling people about List Perfectly. And somebody came up to her and it was probably the only person in the building that knew who I was, <laugh> mentioned my name. And they were like, okay, well then you’re fine. And I’m like, oh my, like that was total luck because it gave me a lot of credibility in their eyes that, oh my gosh, Theresa knows everybody. Let me just tell you. It was just very lucky that the person that came up to them, cause I’m not that popular.
Theresa:
Actually. It was funny. It was just fun to reminisce now about those times. And it was, it was so that eBay Open, we talked about this all the time that Mo Monte was doing and she got a suite and she was doing it for the BOSS Facebook group. At that time, I was working with Data Mind as well. Data Mind is another software program that has done some stuff. And I did exactly the same thing. Well, what about this? Well, what about this? Can we do this? And so we set up, so where Data Mind was gonna do their demo on Tuesday and List Perfectly was gonna do theirs Wednesday night. And I knew that I couldn’t go to both of them because I already had prior commitments and I really wanted to be there. And I wanted to be there for both of them to see the demos and whatever, and, you know, see the community reaction. And to this day, I’m really bummed that I wasn’t there because you guys obviously took off. And, but you know, it is what it is. You guys had a great turnout and I love it when people tell us, oh, I was at that meeting. Cause it just feel like, oh, you were there <laugh>
Clara:
Oh, that was incredible, that, that I, I remember from that suite, I had such a panic attack. Okay. Literally I had a panic attack because I was so uncomfortable making presentations. I tend to forget my English when it comes to big crowds of presenting in person, literally that’s my weakness. And I remember Amanda being in the front and being so full of that. We always tag team up with Amanda, but that was incredible that you got us, you know, such an incredible community and caring and loving group that literally supported us when we had literally just a small room. We didn’t have a suite. Okay. <laugh> we didn’t know how to suite. Okay. Let me tell you. We did not. No, I just wanna clarify. OK. <Laugh>
Theresa:
And I can remember that, you know, my, my goal was to, cause I really, by this time by July, like this was a great product and I was actually using it. I looked at my List Perfectly account. And I think that my account was created on March 21st, 2019. And so I had been using it for a couple of months and I really, and by this time I believed and absolutely believed in the product. And I remember Steve Raiken Raiken Profits was doing, he set up his whole thing. He was gathering content, which I thought was a genius thing and people were scheduled and would go to his room. And I did a couple of shows for him and I said, Hey, you need to talk to these guys. <laugh>. And so he had, they had you on, and I think I introduced you to Casey. And I don’t know, I just, to people that I knew had a large audience that could appreciate this and see the value in it. And so I really think that that’s what, that’s where my value came in at that eBay Open in 2020 was I believed in the product I saw what the value was. And then I made the connection to the people that I knew in the community. And it just, it just kind of had this ripple effect.
Clara:
<Laugh>, Just a little ripple effect. Fifteen hundred sign ups overnight that by the way was just me and Amanda <laugh>
Theresa:
I know. Crazy, crazy. So, so I mean, it’s, it’s, it’s fun for me to reminisce about that just because I think, oh my gosh, how far have we come? And, you know, just the difference, just the product itself, how much developed and, and the different features. And yeah, one thing that I wanna get, and you guys probably have this, I wanna have, so side note, little thing for the timeline, the little logos that you guys have developed over the thing, like the first, I don’t have a copy of the first logo with the four little, like the four platforms. Yeah. So I think you should put that on your timeline. Okay. When you talk about adding this platform, put that little logo because we can I talk about like, you, you know, it was a little tiny square. It was like, well now what are we gonna do? Okay. Now it’s perfect. What are we gonna do in the end? The next one? And so <laugh>, I, for whatever reason that logo in, it’s not even a logo, but the transformation of all the different platforms was a fun, fun thing for me to see.
Amanda:
Yeah. We were adding channels as quickly as we could back in that day. Like we, I think, I think there was a time when we were adding a new channel a month.
Theresa:
Which is crazy.
Amanda:
Yeah, it is. It’s crazy. And, and just to, you know, when we first launched, we only had four, we always had four then from day one, it was Mercari, Poshmark, eBay and Etsy.
Theresa:
And you had the four squares with the little LP logo in the center.
Amanda:
Yep. Yep. Yep. We’ll get that it’s been adjusted.
Theresa:
I just, I just think it would be great to add on the timeline.
Clara:
Absolutely. Note taken, we always love your recommendation. So since we’re talking about that and we talk about, you know, going to eBay Open 2019 and how, you know, you were testing the product from March. Okay. Ebay Open, it was in August, the end of July, right. End of July, right? Now how, how do you think, how, how has List Perfectly changed your business?
Theresa:
Well, you know, it’s like, it is a no-brainer like I was just listing on eBay and I had it completely. So what was great about List Perfectly, I think, is the timing with the pandemic, which of course, none of us could have seen or predicted or, or planned for, but it was just a perfect time. And I think it was perfect for you guys too, because you know, like for two years we’re locked down at home and we’re doing this. And what happened for me was my Amazon business was completely retail arbitrage. And so I would go out one or two days a week and I would just source and shop and do all that stuff and then send it into Amazon. And that was a very thriving business. That was where the core of my money at the time was coming from. And so we get shut down and Amazon’s not taking anything but essentials cuz they have no workers to unpack the boxes.
Theresa:
And I was like, oh my gosh, what am I gonna do? But I had already built up, you know, this is probably part of the reason of me taking down my Poshmark closet twice is because by the time the pandemic hit I was home and I’m like, yeah, this isn’t working, but I had the time cuz I wasn’t going anywhere. So I might as well just make this, let me turn it down and start over and do it. Right. And so, yeah, so it’s very easy. Just the timing with the pandemic and everything. Very easy to like, well let me, let me crosspost 500 listings to Kidizen and see how that works. And then, you know, let me try this over here. Let me try. And one of the things that I really liked about List Perfectly in the beginning was that you didn’t dictate which listings I crossposted. Like you didn’t, it wasn’t like my, my last 10, my newest 10 or my oldest 10, it was like, I went to my eBay store and I sorted things and I was like, I sorted by my, my, I have a category for kids’ clothing and I just took all those and crossposted to the List Perfectly catalog. And then I crossposted it out to Kidizen and that made it so easy because if I had 4,000 listings at the time and I’m having to go back 10 listings at a time to my newest listings to click, like that would just take forever. So, I don’t have time. That’s why I never copied and pasted. I still have all my pictures on my computer, but I didn’t wanna spend the time looking, hunting for pictures and crossposting, copy paste, like, to me, that’s what you hire a VA for.
Theresa:
Yeah. And at the time I just, I didn’t have any VA, so I don’t think I ran numbers for let’s see. Yeah. So in 2020 I removed from all my sales. I removed eBay and I removed Amazon and I averaged an extra $2,200 a month by crossposting. And this is, this is the same 4,000 or 5,000 items at this time I was selling on eBay by crossposting them and getting them on different, getting different eyes on them. I was selling things. Etsy turned out to be a good platform for me. And then in 2021, I ran my numbers and I was just under $3,000 a month in sales from those other platforms, if you remove eBay and Amazon. And so my goal is to get those up to 4,000 for 2022, which I think is gonna be a tall order because we’re in Q2 and I haven’t really changed anything yet. And I am going to be, you know, changing up, doing more sourcing, doing different kinds of sourcing. I don’t, I have all my deathpile stuff listed. And so now I’m gonna focus more on more retail arbitrage and get my ASP higher and you know, just do a bunch of things. But that’s my goal is to be able to have an extra $48,000 of income on platforms that weren’t my two original and only because of List Perfectly.
Clara:
That’s Amazing.
Doug:
That’s a good goal.
Theresa:
I like to shoot high.I’ll be, honestly, if I make $4,000, I will be surprised, but on one hand and on the other side, I’m thinking that’s gonna be easy. I still have eight months out of the year. Yes. I still have eight months to make it happen so I could make it happen.
Clara:
Yep. Yes you can.
Doug:
What’s your elevator pitch for List Perfectly? So let’s say we get on an elevator literally and I’m like, okay, Theresa, why List Perfectly?
Theresa:
So what I tell people is, hey, I’ve been a reseller for over 25 years and I can tell you that I’ve seen a lot of different things in the reselling community. This one is a gamechanger, like sliced bread <laugh>. And so, and then the last one, what do you mean? Well, you know, I was selling on these platforms and it makes it so fast and easy and you know, I, I was running tests yesterday and I was with eBay’s new listing flow. I don’t like it, but I have my listings in List Perfectly and I’m listing there and I’m crossposting out to the eBay new listing flow and I was talking to somebody else in the community and they were talking about it’s awful, it’s so slow. It has to do this. And I’m like, it’s not awful for me.
Theresa:
And so I’m thinking that we’re on two different A/B tests for listing for eBay. There’s gotta be that because I I forget the numbers yesterday. But I did 10 at first and I got, ’em all crossposted to eBay with the right category. One of the frustrating things is that eBay keeps defaulting my store category. And so I have to change that. And the new listing flow isn’t as good as picking my shipping policies as the classic listing form. So I’m happy, but there were like three, three clicks. I could get it listed, which is still amazing for an eBay listing. It was under 30 seconds to take that listing from the List Perfectly catalog to eBay and get it posted and get it launched. And then I did 49 of them and I said, I was messaging some friends of mine. I said, okay, I’m gonna try 49 and time it. Well, you know, I can’t sit down in the middle of a Tuesday and try to crosspost 49 without getting interrupted. So I have about, I don’t know, maybe 27 tabs opened on my computer. <Laugh> These are the ones that I, I, you know, stopped in mid process of doing and not my three seconds. My three second elevator pitch is I’ve been a long time reseller. This was a huge gamechanger after 25 years. Let me show you how to use it.
Doug:
There you go.
Theresa:
I need to shorten my elevator pitch, don’t I <laugh>.
Doug:
I think it’s, what is it 15 seconds? They say? So…I think right in there.
Amanda:
Yeah. It’s usually one sentence short, but no, your, your pitch is great. Everybody’s gonna have a different pitch. And that’s what I love.
Theresa:
Exactly. Yep. Well, and you know, it depends on what the questions is, what the questions would be because a pitch and then, you know, they’re like, well, what do you mean? How does it work? And then you just kind of have the conversation, so.
Doug:
I love the community aspect. My pitch is the community aspect and the connected, accessible CEOs, cuz that’s part of it cuz as you know, as well as I do Theresa, and I love eBay too. I’ll always love eBay. Even though she broke up with me, I still love her.
Theresa:
Doug, I said it was a tough breakup for everybody.
Doug:
When all these pieces come together that people don’t know about, it really goes back to Clara and Amanda being accessible and connected. And it’s like, you literally go back to, we could only afford one ticket. One of us was talking to people. One of us was outside handing out flyers. And then we, somebody else had a suite where we went and presented and then, you know, it just kind of goes from there. And it’s like, one of those things is people will say, make this go viral, but you can’t, part of it’s luck. I mean, you have, it has to be quality, but there’s a lot of quality stuff out there, but part of it’s luck, but a big part of it is, is connection.
Theresa:
Yeah. And List Perfectly has been amazing with the community. I mean like they, they had the vision that the community was gonna be everything from day one. And I remember when, and this was a pet project of Clara’s and she loved doing this and I loved it that she would give away mystery inventory boxes. And so they were trying to get rid of their inventory and clean out their garage and do that because they realized this is too big. We’re probably never gonna go back to being a full time reseller. But when they ran out of inventory, then they started buying from their subscribers <laugh> and I was like, oh my gosh, this is the, like, this is the best week giveaway. So, and imagine me, I’ve been around whatever and I’m getting, and I’m not one of those people that look to see where my items are going.
Theresa:
It’s like slap the label on, get it out the door. Like I got things to do <laugh> but I remember I sold a jacket that was MSRP $199.99. And I sold it for $199.99. I was like, oh my gosh, who bought that? And it looked at it and it was going to Phoenix and it was Clara. And I’m like, what did you do? And she didn’t have a $50 item. She probably bought the most expensive new item I had in my store. Yeah. And I was just like, so it’s like, she could have bought a $50 item and put it in the box. So if somebody else could resell it, but just the whole giving back to the community that way. And I found out like, like she bought a Virginia tech t-shirt from somebody else. And I was like, well, why did you buy that from her? And she’s like, well, because my name’s Virginia. So it was like <laugh> oh, like, and it was those kinds of things that she connected with and she saw value that she could put in these boxes. And that was just like, this is, to me, it was a genius marketing thing. <Laugh> it was a way to give back to the community twice. Once by the person you bought it from. The second time by the person that you gave the box to. Yeah. And then, you know, just all the giveaways, all the different things, supporting Posh N Sip, supporting different sellers, doing whatever, Reseller Remix you know, I that’s my gig with Katy and Vikki and you guys were on board from day one and it was like, you didn’t even know what it was gonna be like, okay, we’re gonna do it. We’re gonna be there.
Theresa:
We’ll be your primary sponsor. And they’re like, oh my gosh, these guys are amazing. And I remember thinking, why are they doing this? Because they really believe in this, are they doing this? Because it’s kind of like a payback and I’m guessing it was probably a little bit of both. And it worked out because it was successful. But if it wasn’t successful, I don’t think that you guys would’ve said, oh, we shouldn’t have done that. You know, whatever. It’s just, you guys just are so giving and generous to the community, like beyond, I mean, laptops, how many laptops have you guys given away?
Clara:
Like a lot <laugh>
Theresa:
It was great. Who does that?
Clara:
It goes both ways. There is the way you believe in us is the way we believed in you. And it’s a two-way street. You know, if you don’t, if you don’t, if the relationships we create and if you don’t value the relationships like that, then you know, it’s not gonna work. And we knew that we had to, it had to be a two way street. And thank you again, you know, we believed in you, like you believe in us and that’s why it worked so well. <Laugh>
Theresa:
You know, I have to say that I have worked for many women in my life, but they always had the guy above the person above them, making the real decisions were always male. And so working with you two, the biggest, and I tell people all the time is that when, and you guys say this all the time, like this isn’t ours, we didn’t build this. Everybody, you know, I’ll be on calls with different people. And like we built this. Yeah. And the biggest thing is that if it was one man or two men running this company, it would be, this is our company. This is our idea. You guys are lucky to be along for the ride. And you guys have never, ever said that projected that acted like that. Everything was always about, this is ours. We built this. And I was like, oh, I did this little tiny piece of it. And you know, it’s like, okay. And I’m having fun and, and, and doing my thing. And I still get to interact with the community. And like, this is all fun for me. So, and you know what, I think it’s fun for a lot of the people that you guys work with. And that’s why you have so many people that are working with you.
Amanda:
Well, thank you. Thank you so much for saying that there, you know, I, I gotta give Clara a lot of kudos. I mean, she’s…
Theresa:
Absolutely…
Amanda:
She really, really embraces the community and she’s the one that came up with all the ideas, you know, before I, I don’t think anybody was not even eBay was giving away laptops before she started doing it. And you know, I mean, really, you know, you said a trend there we <laugh>, no one else did that before Clara. No, no one else was giving away, you know, really quality and I mean, quality, mystery boxes. Like you heard about some of the mystery boxes that were going out from some other people that were of dubious quality.
Theresa:
Some resellers…
Amanda:
Yeah, yeah. No, not Clara. So I gotta give you a lot of kudos there <laugh>
Theresa:
And, the community embraced it. And like, if you were one that won it, they were like, oh my gosh, oh my God. Like everybody was excited about it. And I think what I really liked about the laptops is for the most part, everybody that won a laptop was somebody that really needed it to boost their business to the next level. And you guys have always been talking about what’s gonna take, we want our sellers, our subscribers, our community to be successful. And we wanna do whatever we can. And if it means we give a laptop giveaway, let’s give a laptop giveaway. Like it’s gonna change somebody’s life. And I, I really think that, I mean, I talk to enough people in the community. I do the weekly Listing 101 parties, parties Listing 101 sessions. Thank you. And you know, people are on there going, oh my gosh, this has been a game changer? And that’s what everybody says, gamechanger. That’s the word they all use. <Laugh>, it’s increased my business. My business has done this and you know, I work less and I make more, all that stuff like you guys know because you guys were doing it before you shared this wonderful tool with the community.
Amanda:
<Laugh> So would you mind if we come back real quick to that eBay, the new eBay listing form? Because I, you know, I, I don’t know that everybody knows, you know, about new, old eBay listing form. Would you say that using List Perfectly with the new listing form is faster?
Theresa:
Absolutely. I’ve done the testing. I’ve done the timing of it. And I’ll probably do some more this weekend when I have uninterrupted time and actually try to crosspost 50 at a time and see what these 50 listings that are in List Perfectly what the time is. But my guess it’s going to be, I can do 50 to eBay, my guess is gonna be in under 30 minutes.
Amanda:
All right. Can’t wait to hear.
Theresa:
Because it’s less than a minute each , it’s less than 30 seconds each. Okay. And so it just depends, like there was, there was one that I did in the first batch where I had to change the category so that I had to hit recopy and List Perfectly fills on all this stuff again. But for the most part, the stuff that I’m listing and I did different things, I did men women’s children’s clothing shoes. I did some household goods. I was really trying to test the different categories out for the most part. Ebay’s AI is still holding up. They’re picking up the right item specifics and everything from the title. I don’t like the new listing form because you have to open up all these windows. And in the classic listing form, eBay, it was all in like one sheet and you had to scroll, but eBay would give you suggestions.
Theresa:
And I would just look at the suggestions and if they suggested something that applied to my listing, I clicked. And so it was click, click, click, click done. And I am not gonna go and pull down the menu and scroll and find the right thing. Is it acrylic? Is it synthetic? Like, I’m not gonna do that. But if eBay says, okay, the popular choice is synthetic. And I’m like, oh yeah, my synthetic, then I’ll click that. So I’m just testing this out. I am noting which listings were done with the new listing flow. And I’m gonna see if they take longer to sell by me doing it so quickly and fast to get through as many as I did, if I’m missing too many item specifics.
Clara:
There you go.
Theresa:
Recommended item specifics. So, you know, this, this is the way that I test this kind of stuff out. As you know, I just started doing it because talking to some people at eBay, I think it was the last seller check-in call. They were talking about, yes, we’re gonna be moving to this new listing flow and I’m still not a fan of it. And I’m sure that eBay thinks that, you know, all of us old timers, it’ll just take time for us to get adjusted and get used to it. And frankly, I’m not doing it because it’s faster for me to listen and List Perfectly and crosspost over to eBay. So I’m, that’s what, that’s what I’m spending my time on is timing that, to see how that works. And so back to your question, Amanda <laugh>, but I do think that listing in List Perfectly is very, very fast. You guys changed the listing flow maybe a year ago now, and it is so fast and easy and I love, love, love it. And now, so my listings all get done in List Perfectly first and then I just crosspost them out and it’s been so easy to do it on eBay.
Amanda:
Yeah. I bring that up because you know, one, one of the things that we really believe at List Perfectly is that your listings are going to be better when you list directly on the marketplace, because you are actually seeing all those item specifics and you can optionally fill them out or not. We get this question all the time. You know, what about eBay specifics? How do they get filled out? Well, there, eBay AI is getting better and better and better, and it’s assisting you to fill a lot of them out. Not all of them, but that’s where you get the opportunity to fill them in if you want.
Clara:
And that’s my favorite. How, when you start listings, natively in List Perfectly, I love your magic. How you did it play so well with eBay’s AI. That’s where you get to save time because LP’s not fighting eBay, it’s getting along with eBay, so you can speed up the publishing process of your listing.
Theresa:
Absolutely, absolutely. So, you know, like I said, I think one listing at a time is 25 to 27 seconds when I’m testing those, those on those don’t have any issues. I’m not having to change category. So I wanted to do bulk that I’m gonna have issues. And I did have like, okay, this category is wrong. And oh, I had to go back and, oh, this, this, you know, every one of ’em have to change the store category. If eBay’s AI defaults to my default business policy, which is anything from one to 16 ounces, anything that was one to 16 ounces was just like, it was already done. That’s on an extra click, but anything that was one to two pounds or two to three pounds, that was an extra click. And so I needed a bigger sample to get a better idea of, you know, I’m not just listing items that are under a pound because that’s not fair. Cause that’s one less click. So I’m, I’ll play around with it this weekend. I’ll do, I’ll probably do a batch of 25 and see how long that takes me then and do a batch of 50. See how long that takes me. And, and the perk is by the end of the weekend, I’ll probably have 300 new listings on eBay. <Laugh>
Doug:
So we’ve covered a lot. Amanda Clara, anything to add? Anything else to ask?
Clara:
So, Theresa, what’s your favorite part about our community please?
Theresa:
I mean, I love the, I love the community. I love the reseller community. My favorite hour of the week is Listing 101 for List Perfectly. And I kind of show people how to use List Perfectly, people will come on and answer their questions. And you know, it’s my, I, I like communicating. I like talking to the community. I like being able to show them the new stuff that’s coming up, but I also learn from people because I do things one way, but you know, if you’ve used List Perfectly long enough and you are open to it, there are two or three different ways to end a listing, a mark it sold there’s two or three different ways to start a listing. There’s more than one way. And sometimes it’s like, oh, I didn’t think about that. And then it’s like, oh, I kind of like that and I’ll try it.
Theresa:
And then that’s the way I use it. So I like the give and take from the community. You know, I do the 101 because I’m a quote unquote expert user, but I’m not, I’m just a person using it the way that I use it. And so I get to interact with all the other quote, unquote expert users, cuz they’re experts in their business in the way that they’re using it. And a lot of times when people are like, oh, I didn’t know that, or they’ll say, well, this is the way I do it. And I’m like, oh, I didn’t know that. And so as often as I test things and run things, I still get in my rut of the way that I do things. I mean, Amanda knows we had a call last week because she’s like, let me, let’s get on the call. I don’t think you’re doing this the most efficient way. <Laugh> sure enough. I wasn’t just like here I am out there preaching to the choir, Hey, this is how it works. And she’s like, no, you need to skip all those steps and just take this way. And I was like, yeah, this is what happens when you just do it the way that you’re used to doing it, which is what we do because rote memorization is the fastest way to get stuff done.
Clara:
What makes it so unique, okay, your sessions, okay. Is that they are not going live on YouTube and it’s, you don’t need to come show your face on camera. It’s a zoom session. Okay. And it’s not being, let’s say recorded for publishing purposes. And that’s very important because it’s like a, I notice it’s a very different audience from what I get, you know, when I go live on Fridays and I love it. It’s the beauty of List Perfectly and community that we can reach different community members or LP members and completely show them a completely different way of using List Perfectly and perspective about it.
Theresa:
Yep. I just remembered another story about some of 2019. Another part of 2019 is that we were fortunate enough to have Poshmark, Poshfest in Phoenix. And by the time we found out about it, like they were sold out. And so I was online and whatever, and I’m like, okay, let’s think I found somebody that had two tickets. We have two tickets and we could do this and then, okay. Let’s just do it. And then I think we found the third ticket. Cause I think we did pay for all three tickets for Poshmark. And then our friend, Trish Glenn, was coming from Boston, Massachusetts. And she was coming out and she was like, I don’t know I’m coming, but I don’t know if I’m going to posh. I mean, let’s go to Poshfest, let’s go to Poshfest and let’s teach people about List Perfectly.
Theresa:
Funny part about that. So you talk about, you know, did you believe in us, in that trust factor, is that I remember you guys saying, let us pay you for the tickets, let us pay. And like, nope, this is me trusting in you. This is me. Like, this is my I’m investing in you because at that point I’m like, you guys, we’re getting some sales, you were doing some stuff, but I still didn’t wanna be like, okay, well you guys are making money now. Like I’m out. No, I really still did believe in it. And so that was a huge eye opener for me. That was my first initiation into the Posh world. And like, I didn’t really know, except for, you know, different things online. And it’s a different group of people. They are just as passionate as eBay sellers. They’re just, as, you know, they are successful and great sellers and doing the same thing that we’re doing and, and, and trying to shop source and list and sell. And that event was an eye opener for me as a reseller. Hmm. And, you know, being able to go and talk about a List Perfectly, there was amazing and, you know, made a lot of good contacts, made a lot of good people. And I, you know, being able to tell people about it and pull up the laptop and show them and they’re like, oh my God, like I can, yeah, you can. <Laugh>. So, you know, and I remember having a conversation with Manesh and telling him like, you know what, I am a diehard eBay seller, but I am here because this software allowed me to quickly and easily sell on your platform. And I’m not there yet. I’m not a big seller, but I know I can be because eBay and Poshmark are the only two platforms that have these kinds of events.
Theresa:
I wish there were more platforms, like I would love to go to an Etsy event. I would love to go to a Mercari event for whatever reason. That’s not their marketing thing. I would love to go to a Kidizen event just so I could learn how to use that platform. But I think that that was, it was just a huge eye opener for, and a great segue to, for me personally, as a seller to get on the platform. But after that, the world shut down and then we’re just all sitting in our basements doing zoom calls. <Laugh>
Clara:
But thank you for bringing that up. Speak about Amanda, of being the stars aligned for List Perfectly to go viral. It’s like one thing after the other, you know, and everything we were doing, it just took off. And I remember people telling me, oh, we can help you with advertising. I’m like, no, if anything, remember that I have to stay silent. I didn’t even wanna promote the pro plan. I had no instructions. Okay. <Laugh> remember we had so many people, we were crashing every two hours. I still remember Vikki being like Clara. Sorry. Would you mind just putting LP back online, you know, not to bother you you know, but these people they’re paid customers and I’m like, oh my God, just let me know. And I’m like, Amanda, that we’re going offline every two hours. We have to stop signups. We have to put a listing, a waiting list. We have to close the List Perfectly group…
Theresa:
Just FYI, because this will just show you that I’m not always the smartest one around, but when you guys said we’re gonna do a waiting list, I’m like, oh, that’s not gonna be good. But again, I did not understand what was happening. It’s the picture of the duck, like above the water, the duck is like, oh, we’re having a great time underneath you just swim, swim, swim. And I remember going, cause I remember telling you guys, I think that was a bad idea. The community’s not gonna do it and the community did accept it, embrace it. And it allowed. And, and I now know that you guys did it because if you didn’t, you’d have new users that would have a bad experience and you would remember that forever. And that’s the wisdom that you guys have as CEOs and founders. And, this is your baby and you know how it works.
Theresa:
And just me being the dumb reseller community person, selling my stuff online that didn’t see that vision. And so, you know, again, you guys had way more wisdom than I did, but it absolutely worked. And it paid off and people were anxious because you know, there was all the buzz. People were anxious that, oh, I got in, I got in, I got in. <Laugh> gonna let 500 more people in tonight. You weren’t, you like everybody. Oh, I got in. OK. I’m gonna go crosspost. So you learn. See, and it was just, it was just a fun buzz. It was a fun time in the community. It was just, it was very exciting. We hadn’t had anything this exciting for a very long time.
Clara:
Yeah. I remember Vikki. Amanda reminded me, Katy and Vikki’s YouTube channel. Vikki reminded me. She was on the waiting list number 87.
Theresa:
Oh wow. <Laugh>
Clara:
People remember their number on the waiting list.
Amanda:
Wow.
Clara:
That blows my mind. There was a thread on the List Perfectly Facebook group. And then I think that Patty was like, Patty Kaufman was like, I was number so and so I was like, oh my God. They remember!
Theresa:
They remember because it was a life changer. It was a game changer for our reselling community. You know, all because you guys decided that, hey, we got this, we think the community could use it. Let’s share it. And as, as we know, sharing what you guys did, it’s not like you could just say, okay, let’s just make this available to everybody because it’s not that easy. And that’s where all the time and effort went to make it so that it could be available for the masses.
Clara:
That’s right. Would you like to add anything else for our audience that is any of our audience, whether it’s someone that already knows List Perfectly or maybe doesn’t, what would, what would you add? What would you tell them about your List Perfectly or reselling journey?
Theresa:
So, you know, a lot of times, it’s easy for a seller like me that has 6,000 listings to know that this is like, this is a no brainer. You need to do this, but for a new seller, I tell them that, you know, yeah, I think there’s a place for you because you could grow faster. It took me 25 plus years to get to 6,000 listings. You don’t need to wait 25 years, but if you wanna grow your business and you wanna make, you know, I took, for 15 years, I earned 800 to a thousand dollars on eBay. And that was just my play money. And I never thought about making this real money. And so if you wanna make 800 to a thousand dollars, just doing the same thing that you’re doing now at a, you know, get the simple plan, get the business plan, spend a couple of bucks each month to make that $2,000. You know, I figured out that to make the extra $3,000 a month. So an extra $36,000 a year with the pro plan, it costs me less than $900. So would you spend $900 to get $36,000? I would.
Clara:
Numbersgeek
Theresa:
<Laugh>. So if you are a smaller seller that thinks, oh, that’s not for me. I would encourage you to take a look at it. Join one of my Listing 101 calls. We change them around every six to eight weeks or something. Right now they’re being held on Wednesdays at one o’clock. We’ll probably change that in the next month or so to a different date and time to try to accommodate more sellers in their schedules, but join that and, and I’ll show you I’ll demo it for you. Reach out to me personally, I’ll do a zoom call. I do zoom calls for people to demo it. Well, this is why I think you should use it. This is what, this is what I would do. If I was a new seller, you know, I do this because I like to, I like the community. Like you guys, I want everybody to be successful. Yeah. So don’t think that this is just for people that have 3,000, 5,000 listings. This is for the, you know, we’re all jealous if you’re a newbie, we’re jealous because like you can start off what we had to, like, you’re not gonna have to delete your Poshmark closet two times before you get it. Right. Because we’re gonna show you how to do it. Right. And so that, yeah, that’s what I would tell ’em is like, you know, it’s, it’s, there’s, there’s a use and a plan for every type of seller.
Clara:
Well said Theresa. Pearls of wisdom by Theresa Cox <laugh>
Doug:
Thank you so much Theresa for taking the time and always thanks, Clara and Amanda, my co-hosts for taking the time , but great to you know, I kind of just sat back and watched you all reminisce and that was fun to see and see you all go back to, you know, those, I mean, guerilla marketing is basically what it was, you know, and the great concept that not a lot of people do or understand, and it works.
Theresa:
It worked. And what’s interesting is like we only had, like, I don’t even think I had a List Perfectly shirt at that time. <Laugh> I maybe wore it one day to eBay. Maybe I did have one, but it was like, you know, it’s not like there were hundreds of shirts going around, but people knew. Tell me about this List Perfectly what’s going on with List Perfectly. Have you heard about List Perfectly? Like it was really the buzz at eBay Open that year. And I can’t wait for us to have another live eBay Open because I can imagine that List Perfectly isn’t going to be doing guerilla marketing. I can imagine List Perfectly’s gonna have an authentic, real booth and we can, you know, I will volunteer my time. I will stand there and I will help. And I would love to talk to sellers at eBay Open and or you know, another, the next Poshfest, whatever, whatever it’s gonna be like, you know, now that the world is starting to open back up, it’s gonna be exciting for resellers.
Clara:
Absolutely.
Amanda:
Can’t wait.
Clara:
This was amazing. Thank you again for your time, Theresa.
Theresa:
It’s always fun to do these <laugh>
Doug:
Yes. Thank you. And again, congratulations on I think six appearances.
Theresa:
All right. I’m gonna, I’m gonna pick out that gold watch. Okay guys, it’s gonna have a List Perfectly logo on the front.
Clara:
Absolutely. <laugh>
Doug:
Thank you for joining us on The Seller Community Podcast from List Perfectly. You can find us at thesellercommunitypodcast.com. You can leave a message or ask a question at anchor.fm/sellercommunitypodcast. You can email us at podcast@listperfectly.com. Post a question in the List Perfectly Facebook group at facebook.com/groups/listperfectly. You can listen to The Seller Community Podcast anywhere you listen to podcasts and be sure and subscribe, tell your friends, and if you’re on Apple Podcasts or Spotify, please leave us a review on Instagram and TikTok. You can find @snoop.dougie and of course, follow @listperfectly. And you can always use our promo code podcast. That’s P O D C A S T for 30% off your first month of List Perfectly or 30% off your first month of upgrading your plan. Thanks for listening. And we will see you next time.